AI Content Policy

1. Scope

This Policy applies whenever an artificial intelligence feature is accessed through:

• the AI Product Customizer website;
• our online demonstration;
• the WordPress or WooCommerce Plugin;
• a Customer Store using the Plugin;
• our hosted generation API;
• a connected third-party AI Provider;
• a paid subscription or generation-credit package; or
• another service operated under the AI Product Customizer brand.

This Policy applies to Customers, merchants, End Customers, developers and any other person who submits or uses AI-generated content through the Services.

2. Definitions

AI Provider

A third-party provider, platform, model operator or infrastructure service used to process an AI generation.

Input

Any prompt, text, instruction, uploaded image, reference file, product image, parameter, negative prompt, style selection or other material supplied to an AI feature.

Output

Any image, design, variation, text, preview or other content generated, modified or returned by an artificial intelligence system.

Customer Store

A WordPress, WooCommerce or other ecommerce website operated independently by a merchant using AI Product Customizer.

End Customer

A shopper, visitor or purchaser who uses the product customisation functionality of a Customer Store.

3. How AI generation works

A typical generation may involve:

1. the user enters a prompt or selects product options;
2. the user optionally uploads a reference image;
3. the Plugin or website sends the required Input and generation settings to our backend;
4. the request may be checked by automated safety and moderation controls;
5. an AI Provider processes the request;
6. an Output is returned to our backend, the browser or the Customer Store;
7. the Output may be placed over a product mock-up or associated with an ecommerce cart or order; and
8. the merchant or End Customer decides whether to use, save, download or purchase the resulting design.

The exact data flow may vary according to the Plugin configuration, selected plan, AI Provider and whether the merchant uses its own provider credentials.

4. AI Providers

Depending on availability and configuration, generation requests may be processed through one or more compatible providers, which may include:

• Pollinations;
• Cloudflare Workers AI;
• Google Gemini or related Google AI services;
• Hugging Face inference services;
• another provider selected by us;
• another provider selected by the merchant; or
• a provider connected using the merchant's own API key.

The list of active providers may change over time. Not every provider will be available in every plan, country or technical environment.

Provider-specific terms, acceptable-use rules, rate limits, privacy practices, content restrictions and commercial-use conditions may also apply.

A Customer using its own provider account is responsible for reviewing and complying with that provider's contractual terms and charges.

5. Inputs and required permissions

You retain any rights you lawfully hold in your Inputs.

By submitting an Input, you represent that:

• you created it, own it, or have permission to use it;
• you are authorised to send it to us and the relevant AI Provider;
• its processing does not violate copyright, trademark, design, privacy, publicity or personality rights;
• it does not contain unlawfully obtained personal data;
• it does not contain confidential information you are not authorised to disclose;
• it complies with our Acceptable Use Policy; and
• you have obtained any consent required from identifiable individuals shown in an uploaded image.

You should not include passwords, API keys, financial details, health information, identity documents or other sensitive information in a prompt or reference image.

6. Nature and limitations of Outputs

Artificial intelligence systems are probabilistic. The same Input may produce different Outputs, and similar Inputs from different users may produce similar results.

Outputs may contain:

• incorrect or misspelled text;
• unexpected objects, symbols or backgrounds;
• visual artefacts;
• incorrect anatomy, geometry or perspective;
• colour differences;
• cropping or placement errors;
• inaccurate cultural or factual details;
• unintended similarities to existing material;
• content not expressly requested by the user; or
• material unsuitable for printing or commercial use.

We do not guarantee that an Output will:

• meet a subjective artistic expectation;
• be unique;
• be original in a legal sense;
• qualify for copyright or design protection;
• be free from third-party claims;
• be technically suitable for every printing process;
• match the physical product exactly;
• be accepted by a marketplace or advertising platform;
• remain reproducible in future generations; or
• be appropriate for publication without editing.

7. Ownership of Inputs and Outputs

7.1 Inputs

We do not claim ownership of Inputs that you lawfully own. You grant us a limited licence to process Inputs only as reasonably necessary to:

• provide the requested generation;
• transmit data to the selected AI Provider;
• return, cache or store the Output;
• moderate content and prevent abuse;
• provide requested support;
• secure the Services; and
• comply with legal obligations.

7.2 Outputs

As between you and AI Product Customizer, and to the extent permitted by applicable law and the relevant AI Provider's terms, we do not claim ownership of an Output generated specifically in response to your request.

This does not mean that:

• copyright necessarily exists in the Output;
• you receive exclusive rights;
• the Output is legally original;
• another user cannot receive a similar Output;
• third-party rights are transferred to you;
• provider restrictions cease to apply; or
• you obtain ownership of our Plugin, platform, templates, mock-ups, branding or proprietary technology.

8. Commercial use of Outputs

Outputs may generally be used commercially when:

• your plan permits commercial use;
• the relevant AI Provider permits that use;
• you hold the necessary rights in the Inputs;
• the Output complies with applicable law;
• the Output does not infringe third-party rights;
• the use is not prohibited by our policies;
• the Output has been reviewed before production; and
• any required AI disclosure, product warning or attribution has been provided.

Commercial use may include:

• printing an Output on a physical product;
• selling a customised product;
• using an Output in product marketing;
• using an Output in social media;
• including an Output in a product catalogue;
• creating promotional materials; or
• providing the Output to a fulfilment partner.

9. Originality, exclusivity and similarity

AI systems may generate similar content for different users. We do not promise that an Output will be exclusive or that another user will not receive an identical or comparable result.

Outputs may also resemble:

• common artistic concepts;
• generic visual styles;
• public-domain material;
• existing products;
• copyrighted works;
• registered trademarks;
• protected characters; or
• another person's face or likeness.

Before adopting an Output as a logo, brand identity, product design or other commercially important asset, you should perform an appropriate rights and availability review.

We do not perform trademark clearance, copyright searches, design-right searches or image-rights verification on your behalf.

10. Intellectual-property compliance

You must not use the Services to create or sell infringing material.

Examples of potentially infringing use include:

• copying a protected fictional character;
• reproducing a commercial logo without permission;
• imitating branded product packaging;
• copying another merchant's original design;
• creating counterfeit merchandise;
• making only minor changes to evade another person's rights;
• falsely suggesting sponsorship or official affiliation; or
• using a protected photograph or illustration as a reference without permission.

A prompt that mentions a brand, artist, celebrity, character or franchise may be rejected when the request appears intended to create an infringing substitute, counterfeit product or misleading association.

The fact that a request was not blocked does not mean that it is authorised or lawful.

11. Real people, faces and likenesses

You must have an appropriate legal basis or permission to use an identifiable person's image, name, voice, likeness or other personal attributes.

You must not create:

• non-consensual intimate imagery;
• deceptive celebrity endorsements;
• fraudulent impersonations;
• fake evidence of criminal or sexual conduct;
• defamatory synthetic images;
• images intended for blackmail or humiliation;
• misleading representations of politicians or public officials;
• commercial portraits without required permissions; or
• sexualised or exploitative depictions of minors.

Merchants that allow End Customers to upload photographs must provide appropriate instructions and must not assume that the uploader owns all rights merely because they possess the image.

12. Transparency and AI-generated-content labelling

AI-generated or AI-manipulated content should be disclosed where a reasonable person could otherwise be materially misled about its authenticity, origin or meaning.

Disclosure may be particularly appropriate or legally required when:

• content realistically depicts a person saying or doing something that did not occur;
• content qualifies as a deepfake;
• synthetic content is presented as documentary evidence;
• a fabricated person appears to endorse a product;
• an AI-generated image is used in news or public-interest communications;
• a product image could materially mislead consumers about the actual product;
• a marketplace, advertising platform or social network requires disclosure; or
• applicable law requires labelling.

An appropriate disclosure may state:

The disclosure should be visible, understandable and placed close enough to the content that users are unlikely to miss it.

Where the output is purely decorative or obviously fictional, disclosure requirements may differ, but the merchant remains responsible for assessing the applicable context and law.

13. Product previews and physical production

Product previews generated or displayed through the Plugin are illustrative.

The physical result may differ because of:

• screen calibration;
• print colour profiles;
• fabric or product materials;
• printer capabilities;
• image resolution;
• bleed and safe areas;
• cropping;
• product shape;
• manufacturing tolerances;
• compression or resizing; or
• third-party fulfilment processes.

Merchants must not describe a digital mock-up as an exact guarantee unless their production process can reliably reproduce it.

Before fulfilment, merchants should verify:

• resolution and dimensions;
• print area and placement;
• colour suitability;
• background transparency;
• spelling and text;
• rights clearance;
• prohibited content;
• customer approval where appropriate; and
• production-provider requirements.

14. Human review requirement

Human review should consider:

• visual quality;
• spelling and typography;
• unexpected or offensive details;
• copyright and trademark risks;
• privacy and likeness rights;
• consumer deception;
• product-safety implications;
• production suitability;
• advertising requirements; and
• AI transparency requirements.

Automated moderation is not a substitute for merchant review.

15. Prohibited AI content

Inputs and Outputs must comply with our Acceptable Use Policy .

Prohibited content includes, without limitation:

• child sexual abuse material;
• sexualised content involving minors;
• non-consensual intimate imagery;
• graphic sexual exploitation;
• credible threats or incitement to violence;
• terrorist recruitment or propaganda;
• hateful or dehumanising content;
• fraud, phishing or deceptive identity documents;
• malware or technical abuse;
• illegal goods or services;
• counterfeit merchandise;
• rights-infringing content;
• deceptive deepfakes;
• targeted harassment;
• private personal information;
• instructions facilitating serious wrongdoing; and
• attempts to bypass safety controls.

16. Moderation and generation refusal

Inputs and Outputs may be analysed using automated moderation, provider safety systems or manual review.

We or an AI Provider may:

• reject a prompt;
• block an uploaded image;
• refuse to return an Output;
• apply a warning;
• remove stored content;
• reduce generation limits;
• suspend a domain or Account;
• disable a provider integration;
• preserve evidence of serious misuse; or
• report suspected unlawful activity where required.

Moderation systems may produce false positives or false negatives. A blocked request may be reviewed through the process described in our Acceptable Use Policy.

We may refuse a technically valid request when a provider's policies, legal restrictions, safety concerns or capacity limits prevent completion.

17. Processing of prompts and generated content

To provide an AI generation, we may process:

• the prompt;
• negative prompts;
• reference images;
• product or mock-up information;
• generation settings;
• session and request identifiers;
• IP address and basic security metadata;
• moderation classifications;
• generation status;
• the resulting Output; and
• usage counters.

We aim to send only the information reasonably necessary to complete the generation.

Users should not place unnecessary personal, confidential or sensitive information in prompts.

Additional details are provided in our Privacy Policy.

18. Storage, caching and deletion

Depending on the feature and configuration, Inputs and Outputs may be:

• processed temporarily in memory;
• stored while a generation is pending;
• cached to deliver the result;
• saved in the Customer Store's media library;
• attached to a WooCommerce cart or order;
• stored in the merchant's hosting environment;
• retained temporarily for troubleshooting;
• preserved for abuse or security investigations; or
• processed by the selected AI Provider.

Our intended configuration is:

• prompts are retained only for the minimum period needed to process, secure and troubleshoot the request;
• temporary generation files are deleted automatically after the configured retention period;
• files intentionally saved to a Customer Store remain subject to the merchant's own retention settings; and
• security records may be retained longer where necessary to investigate misuse or comply with law.

19. Use of content for model training

We do not use private Customer prompts, reference images or Outputs to train our own general-purpose AI models unless:

• we clearly disclose the proposed use;
• we identify the relevant purpose;
• we obtain any legally required consent;
• an appropriate contractual and legal basis exists; and
• the user has access to any required controls.

External AI Providers may process data according to the provider, account type, API product and contractual configuration used.

Where reasonably possible, we will select business or API configurations that limit provider use of Customer content for unrelated model training.

Merchants connecting their own provider credentials are responsible for reviewing that provider's data-use and training settings.

20. Responsibilities of merchants

A merchant operating a Customer Store is responsible for:

• deciding whether to enable AI generation;
• selecting appropriate providers and settings;
• informing End Customers that AI is being used;
• providing privacy and cookie information;
• obtaining permissions for uploaded images;
• reviewing Outputs before fulfilment;
• handling intellectual-property complaints;
• complying with product and advertising laws;
• providing appropriate AI disclosures;
• checking product previews for accuracy;
• maintaining appropriate moderation controls;
• preventing prohibited uses;
• handling End Customer refunds and complaints;
• securing provider keys and WordPress credentials; and
• ensuring that any fulfilment provider can process the generated file correctly.

AI Product Customizer does not normally act as the seller, manufacturer, printer or fulfilment provider of products sold through a Customer Store.

21. Responsibilities of End Customers

End Customers using a merchant's customisation tool must:

• submit only content they are authorised to use;
• avoid uploading private or sensitive information;
• respect third-party rights;
• review the generated design;
• check names, dates, spelling and visual details;
• avoid prohibited content;
• understand that the preview may differ from production;
• follow the merchant's terms and customisation rules; and
• report obvious errors before confirming an order.

Questions about a physical product, delivery, order, cancellation or refund should normally be directed to the merchant that operates the Customer Store.

22. Complaints, rights notices and takedowns

A person who believes that content generated or stored through the Services infringes their rights may contact:

A notice should include:

• the complainant's name and contact details;
• identification of the relevant right;
• identification of the affected content;
• the relevant URL, domain, order or request reference;
• an explanation of the alleged infringement;
• evidence of ownership or authority where appropriate;
• the action requested; and
• a statement that the information supplied is accurate to the best of the complainant's knowledge.

We may remove or restrict content while reviewing a credible complaint. Where the relevant content is controlled by a merchant, we may forward the complaint to that merchant.

23. Changes to models and providers

AI models and providers evolve rapidly. We may change:

• the default AI Provider;
• available models;
• generation quality or style;
• image dimensions;
• processing times;
• moderation rules;
• prompt limits;
• generation parameters;
• usage costs or credit consumption;
• supported countries; or
• provider availability.

We may replace a provider when necessary because of availability, performance, cost, safety, security, legal or contractual reasons.

A previous Output may not be reproducible after a model, provider or configuration changes.

24. AI-specific disclaimers

Subject to mandatory law, we do not warrant that:

• an Output will be accurate;
• an Output will be unique or exclusive;
• an Output will qualify for legal protection;
• an Output will not resemble existing content;
• an Output will be free from third-party claims;
• every prohibited request will be detected;
• every lawful request will be accepted;
• an AI Provider will remain continuously available;
• an Output will be suitable for a particular printer;
• an Output will match the physical product exactly;
• an Output will produce commercial success; or
• future generations will reproduce the same result.

AI Outputs are not legal, medical, financial, safety, engineering or other professional advice.

Where the use of an Output may create material legal, financial, safety or reputational risk, the user should obtain appropriate professional review.

25. Changes to this Policy

We may update this Policy to reflect:

• new AI Providers or models;
• new generation features;
• changes in data processing;
• new legal transparency requirements;
• provider-policy changes;
• new safety or intellectual-property risks;
• changes in storage or training practices; or
• changes to commercial-use conditions.

The current version will be identified by the “Last updated” date at the top of this page.

Where a material change affects existing Customers, we may provide additional notice through email, the Account, the Plugin dashboard or the website.

26. Contact

Questions about this Policy may be sent to: